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  • Writer's pictureVarunesh Vishwakarma

Unveiling the Top Tricks to Resolve Online Shopping Concerns: A Comprehensive Guide

The e-commerce boom has transformed the way we shop, offering convenience, variety, and unparalleled access to products from around the globe. However, with this surge in online shopping comes an inevitable uptick in consumer grievances ranging from delivery issues, and product mismatches, to payment and refund complications. Around 48 per cent of complaints filed on the National Consumer Helpline during January-August in year 2022 were against e-commerce entities as against a mere 8 per cent in 2019. Fortunately, there are multiple avenues available for consumers to voice their concerns and seek resolutions. This blog post will explore the spectrum of resources, from marketplace platforms like Amazon/Flipkart to government bodies, and third-party complaint resolution services like Voxya, that consumers can leverage to address their e-commerce grievances.

Marketplace Customer Service

Amazon, Flipkart, and Others

The first line of defense for any e-commerce-related issue should be the customer service provided by the marketplace itself. Major players like Amazon and Flipkart have robust customer service mechanisms in place:

  • Customer Support Channels: These platforms offer multiple channels for support, including live chat, email, and phone support, allowing consumers to choose their preferred method of communication.

  • Return and Refund Policies: Detailed return and refund policies are available, guiding consumers on how to initiate returns or report issues with their orders.

  • Community Forums: Some platforms also host community forums where consumers can share their experiences and solutions.

However, you need to carefully read the TnCs of these platforms before carrying out a deeper exercise to getting your concerns resolved.

Payment Gateway Support

For concerns related to payment discrepancies, consumers can directly reach out to payment gateways like PayPal, Paytm, or their bank's customer service. These entities have dedicated dispute resolution processes to address transactional issues.

Social Media Outreach

In today's digital age, voicing concerns on social media platforms can be an effective way to get the attention of e-commerce companies. Many brands monitor their social media presence closely and have teams dedicated to addressing customer complaints aired on platforms like Twitter, Facebook, or Instagram.

Government Bodies

Consumer Protection Act 2019

Under the Consumer Protection Act 2019, Indian consumers are provided with a legal framework to address grievances related to goods and services. The Act covers e-commerce and offers mechanisms to file complaints through:

  • Consumer Courts: Consumers can approach consumer courts at the district, state, or national level depending on the value of the goods or services involved.

  • Central Consumer Protection Authority (CCPA): The CCPA is tasked with regulating matters related to consumer rights violations, unfair trade practices, and misleading advertisements.

Portals for addressing concerns:

First things first you need to have a detailed understanding and details of your purchase right from where you ordered, when, and what price and payment methods. You also need to ensure you have tried to reach out to the brand directly and show that they haven’t addressed the concerns satisfactorily before going the legal route.

  • INGRAM portal, accessible at is an initiative by the Department of Consumer Affairs aimed at enhancing consumer awareness, offering advice, and facilitating the redressal of grievances. It serves as a centralized registry for the submission of consumer complaints. While the portal strives to address and resolve all lodged grievances, it is important to note that not all complaints may be resolved fully or to the satisfaction of the complainant. This platform represents the preliminary step in seeking redressal when direct communication with a business fails to yield satisfactory outcomes.

  • National Consumer Disputes Redressal Commission's website,, offers further avenues for addressing consumer disputes. Should initial attempts to resolve a grievance directly with the involved party prove unsuccessful, or if the response received is unsatisfactory, legal action becomes a viable next step. Sending a legal notice through registered mail, allowing for a 30-day response period, is often an effective measure. This timeframe provides the company with an opportunity to address and potentially resolve the complaint. When attempts to resolve a dispute with a company directly fail or yield unsatisfactory outcomes, taking the matter to a consumer court becomes a viable pathway. For this, assembling and submitting all required documentation, including a filled-out complaint form, is crucial for the formal filing of your case. It's important to note that engaging a lawyer is not mandatory for initiating a case in consumer court. The use of online consumer complaint platforms offers a more efficient and time-saving approach for submission. The eDaakhil portal, created in line with the Consumer Protection Act 2019, provides an online mechanism for the submission of consumer complaints to the Consumer Commissions, including the facility for online payment of the filing fees. This platform serves as a structured avenue for legal action against companies and should be explored after other methods, like the consumer helpline, fail to achieve a satisfactory resolution.

For a comprehensive understanding of the filing process, the eDaakhil handbook, accessible at, offers detailed guidance.

Third-Party Complaint Resolution Platforms

Voxya, Consumer Complaints Forum, and Others

For those seeking an alternative to direct or legal confrontation, third-party complaint resolution platforms like Voxya offer a streamlined approach to airing grievances. These platforms specialize in mediating between consumers and companies to find amicable solutions. They offer services like:

  • Legal Notice: Assisting consumers in drafting and sending legal notices to the company.

  • Social Media Amplification: Highlighting the complaint on social media to garner attention.

  • Direct Company Engagement: Facilitating direct dialogue between the consumer and the company.

You can read about various use cases that Voxya successfully resolved here:

E-commerce Company's Internal Ombudsman

Some e-commerce giants have started appointing internal ombudsman officers to independently review and resolve consumer complaints, ensuring an unbiased approach to grievance redressal.

Consumer Forums and Online Communities

Participating in consumer forums and online communities on Twitter/ Reddit can also provide insights and support from fellow consumers who may have faced and resolved similar issues.


Navigating the landscape of e-commerce grievances requires awareness of the available channels for dispute resolution. From directly engaging with the e-commerce platforms and utilizing government mechanisms to leveraging third-party services and social media, consumers have various tools at their disposal. By understanding and utilizing these resources, consumers can more effectively address their concerns and work towards satisfactory resolutions, ensuring a safer and more reliable online shopping experience.

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