top of page
  • Writer's pictureSophia Satapathy

BoAt vs Hammer - Choosing the right audio brand based on post-purchase experience

Updated: Mar 13

Boat vs Hammer thumbnail

Have you ever wondered which audio brand to go for, BoAt or Hammer? Both are popular Indian companies that offer great headphones, earphones and other devices. Making the choice between them can be tricky as they each have their pros and cons.

This article will carefully compare BoAt and Hammer across different products and aspects like features, sound quality, design, battery life and more. We aim to help you make an informed decision that gives you the best value and a great audio experience. We'll look at how the products compare on paper and consider important after-sales factors like warranty and customer service.

Whether you want budget earphones or premium headphones, understanding the strengths and weaknesses of each brand can save you time and money in the long run. Ultimately, we would like to clarify which brand suits your needs better. So read on for our in-depth BoAt vs Hammer analysis!

Overview of BoAt and Hammer Brands

 BoAt and Hammer are two prominent Indian audio and tech accessories brands. While BoAt is a pioneer, Hammer is emerging as a strong competitor. This section provides a brief overview of these brands' history, product portfolio, reputation and market presence to understand their strengths and positioning in the industry.

BoAt Brand

BoAt is one of the most popular and well-established audio brands in India. Here is a brief overview:

History and Background

The boAt was founded in 2014 by Aman Gupta and Sameer Mehta. They realized the huge potential for affordable yet high-quality audio products in India. Within a few years, BoAt became a market leader in this space.

Range of Products and Market Presence

BoAt offers a wide range of products like earphones, headphones, speakers, smartwatches, etc. Their earphones and headphones are very popular across price points. As per IDC, the boAt has a strong pan-India presence and is the top brand in the smartwatch segment.

Reputation and Customer Satisfaction

BoAt's products are known for their value-for-money proposition. They also emphasize durability and quality. Due to this, BoAt enjoys high brand loyalty among Indian customers. Their effective marketing also makes them one of the most recognizable audio brands.

Hammer Brand

Hammer is a relatively new player compared to BoAt in the audio and tech accessories space. Here are the key highlights:

History and Background

Hammer was founded in 2019 by Rohit Nandwani. It aims to offer fashionable and high-quality audio and lifestyle products.

Product Range and Unique Selling Points

Hammer focuses on true wireless earbuds, headphones, smartwatches and power banks. Their products are targeted towards an active lifestyle. Hammer emphasizes durable and sweat-proof design.

Emerging Presence in the Market

In a short span, Hammer has managed to carve a niche. Their promotion on Shark Tank has boosted brand awareness. Though smaller than BoAt, Hammer is fast emerging as a famous youthful brand with continuous new launches.

Comparison of Post-Purchase Aspects

Here is a comparison of post-purchase customer care offered by BoAt and Hammer brands, which is an important factor for buyers. This includes:

Product Warranty and Return Policy

Every brand aims to offer the best warranty terms and return policies to attract customers. Let's examine this aspect for BoAt and Hammer:

BoAt Brand's Warranty and Return Policy

The boAt offers a 1-year warranty on all its products. During this period, defects will be repaired or replaced free of cost. This standard warranty gives customers peace of mind while shopping with BoAt.

Hammer Brand's Warranty and Return Policy

Hammer also provides a 1-year warranty on its range of products. They have a hassle-free process for addressing issues within this duration. This ensures high satisfaction for users in the long run.

Simplified Explanation of Return Period and Deductibles

Generally, brands offer a return window of 7-15 days on undamaged products. Some charge a nominal fee to cover logistics costs during returns. BoAt and Hammer aims to minimize deductions to facilitate easy refunds or exchanges.

After-Sales Service and Customer Support

Timely and efficient after-sales support plays a big role in keeping customers happy. Let's see how BoAt and Hammer measure up in this area:

BoAt Brand's After-Sales Service

With a strong pan-India presence, BoAt has numerous service centres for addressing issues swiftly. Their authorized centres are adequately equipped to handle repairs within given timeframes.

Hammer Brand's After-Sales Service

Though relatively new, Hammer is expanding its service network to major cities. Customers can also seek assistance through their website and call centres. Hammer aims to match industry leaders in addressing consumer queries.

Comparison of Service Centers and Availability

While BoAt currently has a wider service footprint, Hammer is trying to cover more locations soon. Both prioritize minimizing service turnaround times through their respective channels.

Compliance with Electronic Laws and Regulations

All brands must adhere to applicable laws to safeguard consumer interests. An overview:

Overview of Laws Regarding Product Defects, Warranty, and Consumer Safety

Laws like the Consumer Protection Act ensure brands address defects responsibly. They must also provide a minimum one-year warranty and comply with quality/safety standards.

Understanding Consumer Rights and Protections

Customers can seek redressal if issues remain unresolved. The Act sometimes gives rights like replacement/repair of defective goods and compensation. It aims to promote fair trade.

Impact of Non-Compliance and Potential Harm to Consumers

Non-compliance can attract penalties and lawsuits. It also hurts brand reputation by compromising customer trust. Ultimately, consumers may suffer losses if substandard products cause financial/health damage. Both brands take compliance very seriously to protect their customers.

So, adhering to laws is essential for brands to safeguard their reputation and build long-term customer relationships through responsible practices. It ensures a win-win for both parties.

Comparison of Specific Product Categories

Let us see the comparison of specific product categories for both:

Truly Wireless Earphones (TWE)

Price Comparison and Value for Money:

Price plays a crucial role when comparing truly wireless earphones (TWE) from Hammer and BoAt. Hammer offers budget-friendly options, ranging from Rs 999 to Rs 3499, while BoAt has a wider range of products with prices ranging from Rs 1149 to Rs 4499. Both brands provide value for money by offering similar features and specifications at comparable costs.

Features and Specifications Comparison:

Hammer and BoAt both offer TWE earphones with comparable features and specifications. However, BoAt has an advantage as it provides Truly Wireless Earphones with Active Noise Cancellation (ANC) and a larger variety of products. On the other hand, Hammer does not offer ANC earphones and has a more limited product selection.

Durability and Longevity:

When it comes to durability, Hammer excels as it focuses on creating athleisure products that are known to be more durable than standard earphones. BoAt, an older brand with more experience in the market, has also improved the durability of its products. While both brands offer sturdy TWE earphones, Hammer's products are slightly more durable.

Headphones and Portable Speakers

Let us see the comparison of headphones and portable speakers:

Performance and Sound Quality Comparison:

When comparing headphones and portable speakers from Hammer and BoAt, performance and sound quality are essential factors. Both brands strive to deliver a satisfying audio experience. However, BoAt, a well-established brand, is known for producing superior sound quality and performance in their products. Hammer is catching up and offers competitive performance in this category.

Design and Build Quality Evaluation:

BoAt headphones and portable speakers have a sleek design and excellent build quality. They are lightweight and often have an upscale appearance. Hammer also focuses on design, but it has a more athletic look. Both brands offer products that are visually appealing and well-built.

Battery Life and Additional Features:

Battery life is an important consideration for headphones and portable speakers. BoAt offers respectable battery life, with some products lasting up to 7 days on a single charge. Hammer's products also have good battery life and often come with additional features such as Bluetooth calling and individual sports modes. Both brands provide convenient features to enhance the user experience.

Smartwatches and Fitness Bands

Let us see about BoAt and Hammers smartwatches and fitness bands:

Functionality and User Experience Comparison:

When comparing smartwatches and fitness bands from Hammer and BoAt, functionality and user experience are key factors. BoAt's smartwatches offer many features, including health and fitness tracking, notification alerts, and music control. Hammer's smartwatches also have similar functionality, providing a seamless user experience.

Design and Display Quality Assessment:

BoAt smartwatches have a square watch face with a slim and lightweight design. They often feature an AMOLED display, which offers vibrant colours and clarity. Hammer's smartwatches have a circular watch face and an athletic appearance. Both brands prioritize design and display quality to provide a visually appealing and user-friendly experience.

Health and Fitness Tracking Capabilities:

Both Hammer and BoAt offer smartwatches and fitness bands with comprehensive health and fitness tracking capabilities. These include step counters, heart rate monitors, SpO2 tracking, and calorie trackers. Users can track their daily activities and monitor their health goals effectively with the devices from both brands.

So, when comparing specific product categories such as truly wireless earphones, headphones and portable speakers, and smartwatches and fitness bands, both Hammer and BoAt offer competitive options. BoAt, being an established brand, often has an edge in terms of performance and sound quality. However, Hammer is catching up and provides durable products with unique features. Choosing between the two brands depends on personal preferences and specific requirements.


What should I do if I face any issues with my BoAt product after delivery?

If you encounter problems with your BoAt product after delivery, the first step is to check the warranty period. If the product is still under warranty, contact BoAt's customer support and provide them with details about the issue. They will guide you through the troubleshooting process or arrange for a repair or replacement, depending on the nature of the problem.

How can I contact BoAt's customer support for post-delivery issues?

To contact BoAt's customer support for post-delivery issues, visit their official website and look for the "Contact Us" or "Support" section. They usually provide multiple contact options like email, phone, or live chat. Choose the most convenient method for you and explain the problem you are facing with your BoAt product.

What should I do if my Hammer product is defective or stops working properly after delivery?

If you experience defects or malfunctions with your Hammer product after delivery, the first step is to check the return or exchange policy. If the issue falls within the specified timeframe, contact Hammer's customer support and inform them about your problem. They will guide you through the necessary steps to return the product and initiate a refund or replacement.

How can I reach Hammer's customer support for post-delivery issues?

To reach Hammer's customer support for post-delivery issues, visit their official website and look for the "Contact Us" or "Support" page. You will find contact details such as email addresses or phone numbers there. Reach out to them with a clear description of your problem with your Hammer product.

What documentation or information must I provide when contacting customer support for post-delivery issues?

When contacting customer support for post-delivery issues with BoAt or Hammer, it is helpful to have your order details, such as order number, delivery date, and product model or serial number, readily available. Additionally, provide a detailed description of the problem, along with any relevant photos or videos, if requested by the customer support team.

What can I expect from BoAt and Hammer's customer support regarding post-delivery issues?

Both BoAt and Hammer strive to provide efficient customer support for post-delivery issues. They will typically assist you in troubleshooting the problem, guide you in returning the product, and initiate necessary repairs, replacements, or refunds, depending on the specific circumstances. However, response times and procedures may vary, so it is advisable to refer to their respective customer support pages for detailed information on their support processes.

Conclusion: Boat vs Hammer

So, the article compared Hammer and BoAt in specific product categories such as truly wireless earphones (TWE), headphones and portable speakers, smartwatches, and fitness bands. It highlighted key points like price comparison, features and specifications, durability, performance and sound quality, design and build quality, battery life, and health and fitness tracking capabilities.

Based on the comparison of post-purchase aspects, it is recommended to consider factors such as warranty, customer support, and after-sales service. Both brands offer similar warranties and strive to provide a satisfactory customer experience.

Readers must make informed decisions based on their specific needs and preferences. Consider budget, desired features, usage patterns, and design preferences.

Lastly, it is crucial to be aware of electronic laws and regulations for consumer protection. Familiarize yourself with warranty terms, return policies, and product safety standards to ensure a satisfactory purchase experience. Also, if you encounter any issues with Boat or Hammer products and the companies fail to resolve them, you can seek assistance from consumer protection. It is important to know your rights as a consumer and take appropriate action if needed. Remember, consumer protection is there to help you in case of any problems or disputes.

151 views0 comments


© 2023 MonoidLabs Private Limited Copyright and rights reserved

1207 /343 & 1207 /1/343/1, 9th Main, 7th Sector, HSR Layout, Bangalore South, Bangalore- 560102, Karnataka 
CIN: U62091KA2023PTC180209



bottom of page